Influencer Marketing can lift you up to the skies or tear you down to the ground.
But with "Marketing of Things," (M.oT)
you're always in the sky,
like the stars in our logo 
️
In this blog, we at the MoT will reveal the secret method for choosing the right influencer 😉 🌟 💫
We don’t just aim to reach a wide audience, but also to build a genuine relationship that aligns with our values and audience.
In the age of billion-plus influencers, how do you ensure the right choice for your brand?
10 criteria to ensure you are
choosing the right INFLUENCER!
1. Demographics and Psychographics of Followers
Are their ages, locations, interests, and income compatible with the nature of our service/product?
Ex. (If most of my followers are from Egypt, and the service I offer targets the Jordan market, then the corporation is a total trainwreck.” Even if their campaign becomes a trend.)
2. The alignment check
– Is there a fit between the lifestyle of the influencer’s followers and our brand values? We basically use some genius tools to collect data about the influencer and their followers; we don’t rely on vanity metrics like “followers number”
For example, if you offer banking services, and most of your followers are college-aged or younger, collapse
3. Vanity metrics
To verify whether those followers are real or fake. Many accounts nowadays, and especially after the AI tools, are fake.
We can conduct a specialised analysis to know, but there are clear indicators of this, such as low engagement rates, negative comments and a clear majority of dissatisfaction with their content.
Therefore, the content is very important in our criteria list.
4. Content and design consistency
Does the influencer’s content, style, and visual identity align with our brand image?
Example: ( fam -seeking, all about Dancing in social media 💃🏼, and I offer educational services. This corporation is doomed
5. The Creativity
An influencer needs to have a creative side. We usually look at their posts and previous collaborations with companies.
For example, if the influencers advertise for small-sized businesses or local kabab restaurants.
And my service and prices are premium. This corporation is doomed.
6. The influencer’s reputation
“So, you’re thinking of getting pally with some influencers for your promotions? Hold up! Just remember, their vibe is your vibe. People don’t forget easily, especially when they feel burned. So, before you shake hands, seriously dig into their past. Did they back something that would totally tick off your audience, making them wonder why you’d ever team up with that person? Seriously, your brand reputation I’m danger here.
7. Company Vision
In marketing, we always make sure our ad campaigns match the company’s vision and values. We also use social listening to keep up with influencer trends. And content.
8. Their Collaboration History
Have they previously worked with any of our direct competitors? We aim for influencers whose past collaborations don’t compromise the credibility of our partnership.
9. Their Communication & Professionalism
How effectively do they interact with their audience, and what is the overall professionalism of their content delivery?
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10. Finally, Their Authentic Belief & Understanding
Do they genuinely understand and believe in our service? Ideally, they will have tried it themselves, as this personal conviction can lead to the most impactful and successful collaborations.
If all of the above is met, the prices and payment method will be agreed upon:
Ask about their prices for different types of content (e.g., Instagram posts, Stories, YouTube videos, TikTok).
Remember, there is always room for negotiation.
Know the details of what the price includes, such as the number of posts.
And the payment method (e.g., in advance, after a certain period, or based on results).
#https://www.instagram.com/m.albdour7/?hl=en.
