I don’t have to look any further than my own group chats Or just listen to my colleagues talking while we are sipping a cuppa in the break time to find stereotypical complaints about Gen Z in the workforce. “Spoiled and lazy.” “No work ethic.” “Unreliable.”
You can practically Pull your hair ….
In fact, you hardly see any study that proves the validity of these complaints.
We’re just a few years away from Gen Z filling up nearly a half of all the world jobs .
Based on personal work experience with Gen Zee and my relationship with managers and businessmen who have a forward-looking vision, and analysis of data and user behavior on the digital world, I am writing this blog to bridge the gap with this generation and the possibility of joint work, without complaints from both sides 
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Lesson 1:
Gen Z is upending the traditional marketing playbook 
This whole entire generation is about to turn all our business models on their heads. And not in the distant future — it’s happening right now.
Gen Zee’s they sell themself , as they complete 60% of the buying journey before they ever interact with a sales representative.
A generation that relies on itself to search, compare, and reads the “reviews,” which is completely opposite to all the old strategies and advertisements that brands have built.
For example, the “push model” of marketing: “If you do some activity in the product, I send you an email. If you click here, I push a call to you.”
That approach is too aggressive for this generation. Don’t expect any positive outcomes from these strategies, as Gen Z really wants to be in control.
This generation doesn't like to feel forced, so you need to create a sense of control over the purchasing process. How?
By explaining everything accurately and transparently, and by supporting the content with every single detail and data on the website or social media with sources.
(Customer feedback & reviews is the best in this regard.)
By explaining everything accurately and transparently, and by supporting the content with every single detail and data on the website or social media with sources.
(Customer feedback & reviews is the best in this regard.)
Lesson 2:
Give Seven Times before you Takes One
We’re currently noticing the beginning of Gen Z’s professional careers in the marketplace. Through my work with this generation and information I’ve received from friends in various sectors, I can tell you that this generation is “skeptical.”
Meaning that the mere feeling of being a commodity or a consumer is a powerful motivator for changing their mind. This is a good thing, frankly. I expect it’s a result of their upbringing “with a mobile phone in their pocket,” which has created an awareness of all traditional marketing methods.
Dealing with this generation in a direct, commercial manner is not the ideal way to build a relationship with them, whether as employees or as customers
A real-life example:
as a person born in the 80s, if someone meets me on the street and they ask me favour I’ll try my best without thinking about who this person is and why he asked, and what is behind this request?!
This whole scenario is different with the current generation. Before asking a favour , you must introduce yourself and why you are here, with a convincing reason for your request, and even if it is possible, treat them a cup of coffee or matcha, then ask them , The matter may seem complicated to you, but this is the new era my friend. Welcome to the digital world.
So, how about a marketer? You must provide free information and services to this generation, and it is preferable to have a presence on social media platforms to enhance interaction with your audience. Then you make your request or display your products. Always remember, give, give, and give seven times to take the eighth.
Lesson 3:
Invest in your Employees First
This generation does not make concessions, even though they have grown up in difficult economic conditions with a lack of job opportunities. However, they are well aware of their rights. If you describe them as “rude” or lazy and unwilling to work, it’s important to recognize that this perception stems from a misunderstanding of the nature of this generation.
Don’t expect them to be loyal to your company while you don’t give them their most basic rights. Make them a priority and take good care of them, and you’ll see extraordinary results, trust me.
Old Executive mindset dictates that if you take care of the customer first, profits will follow. And I tell you, if you take care of the employee, they’ll solve any problem the customer faces. then profit remain long time as the customer will become loyal ….
“All the best my friends”
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Thank you for your time to read
